Snuffle Dog Beer

How GapCap helped Snuffle Dog Beer with their huge initial orders

What Do Snuffle Dog Beer Do?

Launched in the UK in 2016, Snuffle Dog Beer has scaled into a household pet treat. Founded by Tom De Nert, his dog beer and dog fries can be found throughout the UK.


Major orders from Pets at Home and Amazon coupled with their longer payment terms left Tom searching for financial aid to support their ongoing growth.

GapCap’s Solution

Tom was introduced to GapCap shortly before Christmas, a typically tricky time for start-ups to negotiate – especially with a very popular dog gift box as his major product line. Only a few days after applying, Tom was able to draw down from his new facility, smoothing his company’s cashflow over the Christmas period.

GapCap have since provided Snuffle with a flexible facility, allowing the business to draw down on their outstanding invoices as and when they need, on a pay as you go basis.

The GapCap portal makes it such an easy process to apply and get the invoices approved

Tom De Nert, Founder

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