Snuffle Dog Beer

Launched in the UK in 2016, Snuffle Dog Beer has since become a growing household pet treat whose bold and innovative product has been in high demand from retailers across the UK. Tom at Snuffle Dog faced a steep growth trajectory in the early stages of his year, which brought with it inevitable cashflow pressures that were restraining the business form developing at his intended pace. Major orders from Pets at Home and Amazon coupled with their longer payment terms, left Tom searching for financial aid to support their ongoing growth.

How did GapCap help?

Tom at Snuffle Dog was introduced to GapCap shortly before Christmas, a typically tricky time for start-ups to negotiate – especially with a very popular dog gift box as his major product line. Only a few days after applying, Tom was able to draw down from his new facility, smoothing his company’s cashflow over the Christmas period. “Looking back, it was quite surreal really”, says Tom De Nert, “the portal GapCap provides, makes it such an easy process to apply and get the invoices approved.”
GapCap have since provided Tom with a flexible facility, allowing his company to draw down as and when they need, on a pay as you go basis.