Launched in the UK in 2016, Snuffle Dog Beer has scaled into a household pet treat. UK importer Tom De Nert’s dog beer and dog fries can be found throughout the country.
However, a steep growth trajectory brings with it inevitable cashflow pressures. Major orders from Pets at Home and Amazon coupled with their longer payment terms, left Tom searching for financial aid to support their ongoing growth.

How did GapCap help?

Tom was introduced to GapCap shortly before Christmas, a typically tricky time for start-ups to negotiate – especially with a very popular dog gift box as his major product line. Only a few days after applying, Tom was able to draw down from his new facility, smoothing his company’s cashflow over the Christmas period. “Looking back, it was quite surreal really”, says Tom De Nert, “the portal GapCap provides, makes it such an easy process to apply and get the invoices approved.”
GapCap have since provided Tom with a flexible facility, allowing his company to draw down as and when they need, on a pay as you go basis.